Vans ‘Global Custom Culture 2020’
Worldwide commercial for Vans Global Custom Culture 2020 created with design duo Morning Breath Inc.
Agency: Vans
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Director: Andy Baker
Executive Producer: Lucia Davies
Production Company: Andy Baker Studio
Designer: Morning Breath Inc
Animators: Hannah Lau Walker, Frankie Swan, Campbell Hartley, Charlie Lane-Bush, Frankie Swan
Compositor: Tim Marriott
Sound Design: Father
Following on from the inaguaral worldwide contest launched in 2019, the Vans Global Custom Culture 2020 campaign film, submission countdown and explainer videos were created with Vans HQ and Morning Breath Inc and released in 21 translations globally.
The aim of the campaign animations was to encourage creativity, spread awareness and build excitement around the Vans shoe customisation contest, with the winning reward prize including a cash prize and shoe design created by Vans.
