Vans ‘Global Custom Culture 2019’
Worldwide commercial for Vans Global Custom Culture 2019 created with design duo Morning Breath Inc.
Agency: Vans
Press: stashmedia.tv
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Directors: Andy Baker & Morning Breath
Executive Producer: Lucia Davies
Production Company: Andy Baker Studio
Lead Design: Morning Breath
Animators: Frankie Swan, Sean Weston, Campbell Hartley
Colour & Clean-up Animators: Jamie Hobbs, Ned Mackness, Eloise Garlick
Compositor: Linus Kraemer, Andy Baker
Sound Design: Father
A film created with Vans HQ to mark the inaugural year of Vans' interactive shoe customisation contest launched in 19 countries and translations across North America, Asia Pacific and Europe.
Aiming to spread awareness of the all-access competition and explain how entrees could submit original shoe designs, with the chance to have their artwork produced and sold by Vans and receive a grand cash prize for both themselves and their chosen design-focussed charity.
The spot follows a skateboarding Marker as he is transported in a psychedelic world of visual and audible creativity via his artmaking. We see the Marker's shoe designs realised on a eclectic group of characters as they walk through the imagined global metropolis before landing back in reality.
