Tractor Beverage Co. ‘Escape The Ordinary’
Award-winning commercial for organic brand Tractor Beverage Company.
Agency: Progress Studio
Press: adage.com
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Director: Andy Baker
Creative Director: Lucia Davies
Production Company: Hornet
Head of Production: Dez Stavracos
Associate Producer: Madeline Metolius
Additional Producing: Nico Benenati
Senior Editor: Anita Chao
Assistant Editor: Cole Bannick
BTS Editor: Matthew Sandager
Production Coordinator: Ali Reed, Judy Tam
Talent Coordinator: Lizzy Dolce
Storyboard Artist: Sami Healy, Andy Baker
Character Designer: José Domingo, Kaycee Nwakudu
2D Prep: Ty Enos
Environment Designers: José Domingo, Bryan Jimenez, Andy Baker, Guy Field, Cristian Martinez, Pete Sharp, Hannah Kim, Erin O'Connor, Ollie Scott
Animation Director Support: Natalie Labarre
Animators: Sami Healy, Ty Enos, Hyo Bin Kang, Matthew Corsillo
Jr Animator: Kaycee Nwakudu, Mamadou Barry
Cleanup Animators: Hazel Zheng, Josh Brennan, Ciara Bresnahan, Amália Lage
Lead Compositor: Tavet Gillson
Compositor: Ted Wiggin, Bil Thompson, Tavet Gillson
BTS Compositor: Tavet Gillson
Designer / Animator: Tavet Gillson
Sound Company: Mophonics
Sound Designer: Jeff Bryon
Mix Engineers: Stephan Altman, Calvin Rezen
Executive Creative Producer: Jean Scofield
Creative Producer: Kris Roggemann
Associate Producer: Chrissy Mihaljevic
Vocals: Valerie June
The first and only certified organic, non-GMO beverage company dedicated to foodservice, Tractor Beverage company launched its debut consumer ad campaign taking industry monoliths head on. Farmer-founded Tractor's mission is to create a cleaner, healthier planet offering crafted drinks with clean ingredients, served in fountain locations across the 50 US states, including Chipotle, PLNT Burger and more. In a tough competitive environment, the organically farmed beverage company fights for limited fountain space and a QSR landscape dominated by legacy soda conglomerates.
The award-winning and subversive campaign literally portrays this David versus Goliath struggle and takes viewers on a cinematic journey via the lead protagonist of an ill-fated soda fountain Cup. Travelling from a dark, industrial animated world of limited choice (and sugary clichéd Easter eggs), the Cup faces the big giant bullies and makes an adventurous escape to Tractor's bucolic oasis.
