Samsung x Telstra ‘Galaxy S26 Ultra’
We created two animated segments for the Samsung x Telstra Galaxy launch in Australia on the theme of ‘Do More’ and ‘Create More’.
Agency: +61
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Director: Andy Baker
Executive producer: Lucia Davies
Production Company: Andy Baker Studio
Illustrators: Cristian Robles Martinez, Andy Baker
Animator: Andy Baker
The films use a flip book style and we were tasked with creating fun visuals based on the shape of the rotating Samsung Galaxy phone. We explored the skateboarding robot chef and the landscape filled with tools to be creative.
Some of our early style development for the landscape scene was too detailed and underwater focussed so we looked to simplify the space.
We roughed in our 2D animation over the flip book animation, using the 3D mock up as a guide.
We also created some bespoke print visuals for use OOO and instore.