Ricard ‘Le Frozen Ricard’
Commercial spots for Ricard aperitif celebrating the launch of their new Frozen Ricard summer cocktail, with illustrator Andy Rementer.
Recreating the invention of Frozen Ricard, the series of four short vignettes see the campaign's pengiun character ingeniously breaking up ice to make the iconic anise flavoured spirit's cooling cocktail for summer. The fun spots were also intended to play with the tendency to exaggerate facts – a cliche among people from South of France, where the drink originates.
Agency: Monsieur L’Agent
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Director: Andy Baker & Andy Rementer
Production Company: Andy Baker Studio
Designer: Andy Rementer
Animators: Andy Baker, Joe Sparkes