Polaroid ‘Polaroid 101: How To Now and Now+’
Instructional video on everything you need to know about Polaroid’s latest instant cameras.
Client: Polaroid
Press: polaroid.com
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Director: Andy Baker
Creative Director / EP: Lucia Davies
Production Company: Andy Baker Studio
Illustrator: Toby Leigh
Additional illustration: Doug John Miller
Storyboard: Andy Baker
Animation: Jac Clinch, Mathias Nielsen
Clean-up Animators: Jamie Hobbs
Post-production: Andy Baker Studio
Sound: Skillbard
VO: Elizabeth Saydah
Taking inspiration from classic informational style illustration and dry British humour, these short films take users through a step-by-step guide into how to use Polaroid’s Now & Now+ cameras, with a playful injection of irony and in the camera’s signature colour palette.
Featured as a standalone hero How-To video for users to learn everything about using their camera, the film was broken down into fun Steps for in-store, online and social across all Polaroid key regions and languages.
