Pizza Hut ‘San Francisco Style Pizza’
To launch their new pizza, Pizza Hut took on their competitors in a a tongue-in-cheek spot that features a mix of live action and 2D animation for the first time.
Agency: Iris Worldwide UK
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Director: Andy Baker
Executive Producer: Lucia Davies and Marty Geren
Production Company: Andy Baker Studio and Hornet
Storyboard Artist: Steph Dere
Character Designer: Pat Kain
Background Design: Andy Baker, Cristian Robles
Background Painting: Ivan Aguirre, Andy Baker, Kaycee Nwakudu
Design Assist: Ty Enos, Angie Son
Lead Animators: Andrew Clarke, Maylou Mao
FX Animation: Frankie Swan
Colour & Clean-up Animators: Freddie Griffiths, Kat Michaelides, Ned Mackness
Compositing: Daniele Baiardini
Color Correct: Black Kite
In the 30 second spot we are transported to a made-up cooking show hosted by Pizza Hut’s longstanding (fictional and comedic) brand ambassador Parker and featuring mouthwatering food shots of the brand’s new sourdough crust pizza.
Broadcast into the illustrated living room of rival pizza slice protagonists – characterised versions of generic pizza flavours – the close-ups food shots of the new Pizza Hut pizza, cause enviable swooning and extreme reactions, “the pizza all other pizzas want to be”.
