Natwest ‘Thrive’
Commercial for NatWest 'Thrive' with Marcus Rashford, created with illustrator Hattie Stewart.
Agency: Natwest
Press: natwestgroup.com
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Director: Andy Baker
Executive Producer: Lucia Davies
Production Company: Andy Baker Studio
Illustrator: Hattie Stewart
Animators: Harriet Gillian, Knifeson Yu, Jac Clinch
Colour & Clean-up Animators: Charlie Lane-Bush, Andy Baker, Dan Britt
Compositor: Andy Baker
As part of a larger campaign for NatWest Thrive with professional football player and activist Marcus Rashford MBE, the outdoor and social film featured bold 2D animation over live action footage promoting the initiative aimed at improving young people's confidence around money and helping champion their potential.
Tasked with shooting new footage of Rashford and combining it with archive classroom shots and illustrator Hattie Stewart's type and designs, the piece brought together multiple elements into a succinct film that focussed on youth amplification and social engagement.
