Microsoft ‘Far Outtt’

Live action and 2D character animation exploring the creative journey with artist Steven Harrington for Microsoft's Surface Experiments programme.

Agency: Protein
Press: dazeddigital.com

A collaboration with Steven Harrington, ‘Far Outtt’ animation brought the LA-based artist's main character Mello to life for the first time. With a nod to the traditional character animation of Snoopy, the spot for and created using Microsoft's new notebook laptop as part of Microsoft Surface's Experiments Programme, uses a mixture of live action that sees Mello climb out of his two-dimensional reality as an illustration on a simple backgrop into the real world and then into a 2D world of his own.