Marmite ‘Summer of Love’
Woodstock-inspired animated spot celebrating Marmite's limited edition Summer of Love and Hate jars, created with illustrator Jim Stoten.
Agency: Adam&EveDDB
Press: thedrum.com
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Director: Andy Baker
Production Company: Andy Baker Studio
Lead Designer: Jim Stoten
Animators: Andy Baker, Dan Britt
Colour & Clean-up Animators: Charlie Lane-Bush, Andy Baker, Dan Britt
Compositor: Andy Baker
As part of the integrated campaign for the iconic, "love it or hate" it British savoury food spread, Marmite 'The Summer of Love Not Hate' takes inspiration from Woodstock summer of love in 1967 and aims to encourage the nation to spread love for the summer.
The film features a music battle between a colourful kitten and crazed rock monster vying for supremacy over the new summer jars. With an innate ability to create talkability and buzz, Marmite owns a unique territory and builds on this with their limited edition summer spread – encouraging the British public to be lovers not haters, with their new lighter tasting recipe perfect for summer.
