Instagram ‘Feed and ‘Stories’
In-app videos served to all Instagrams new users promoting the social media platform’s Stories and Feed functionalities.
Agency: Instagram
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Director: Andy Baker
Executive Producer: Lucia Davies and Cathy Kwan
Production Company: Andy Baker Studio and Hornet
Junior Producer: Annalee Walton
Storyboard Artist: Mica Warren
Character Designers: Andy Busc and Yime de Santiago
Animators: Frankie Swan, Joe Sparkes, Charlie Lane-Bush, Jamie Hobbs, Ned Mackness, Ed Smith
Compositor: Tim Marriott
Compositor Assist: Joe Bichard
Combining Instagram’s user interface with 2D animation, the videos intend to engage and inspire new users of all ages (especially teens) to create Stories and Feed posts and return to Instagram.
As a display in pure world building two entirely fictional user profiles and respective friends were created in different illustrated styles taking users through a real-world instagram UI how-to for creating Instagram Stories (Boomerang, Locating tag, Real Video, Superzoom) and posting on Instagram Feeds.
