Steven Harrington x Innisfree Cosmetics
Live action, 2D and 3D commercial featuring K-Pop star Mingyu to promote the launch of Steven Harrington's collaboration with Innisfree cosmetics and to coincide with his major art exhibition in Seoul.
Agency: Steven Harrington Studio
Press: trendhunter.com
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2D Director: Andy Baker
Creative Director: Lucia Davies
Production Company: Andy Baker Studio
Lead Design: Steven Harrington
Design Team: Guy Field, Andy Baker, Pete Sharp, José Domingo
Storyboard Artist: Andy Baker
Sound Design: Megalithic Sound
Animation: Andrew Clarke, Hozen Britto, Jac Clinch
Animation Color & Clean-up: Jamie Hobbs, Ned Mackness
Compositor: Andy Baker
Celebrating renowned pop artist Steven Harrington’s limited edition ‘The Isle Adventure’ cosmetics with Innisfree, the mixed media commercial transports viewers on a journey from live action to 2D as Mingyu, lead rapper of South Korean band Seventeen, morphs into Harrington’s signature character and lands on THE ISLE.
Through 60 seconds of storytelling Mello meets the characterised versions of the three new cosmetic formulas and their unique properties; Green Tea Seed Hyaluronic Formula “Hydration Character”, Retinol Cica Formula “Soothing and Trouble Care Character”, Vitamin C Green Tea Enzyme Formula “Brightening and Shining Character”. The three entirely original characters and world were carefully created between Steven Harrington and Andy Baker Studio bringing Innisfree’s new trio of formulas to life in a fun, playful and creative way.
Harrington’s collaboration with the South Korean cosmetic giant intentionally coincides with his first solo museum exhibition entitled 'Stay Mello' at Amorepacific Museum of Art, Seoul. The criticially acclaimed show features retrospective works as well as a new collection of largescale paintings and an immersive display of the animation alongside our previous 'Far Outtt' film with the artist.
