Welcoming a new dawn for toothpaste, the commercial for natural toothpaste company Hello features hero character Toothy, who guides the viewer through the murky and questionable world of dental care.

With sketchy practices and outdated ingredients, he opens our eyes to the dangers of what we put in our mouths. Enter Hello, a different kind of toothpaste and touted by Toothy and our cuddly rabbit as the solution to all our worries. With humane processes and natural ingredients, we can brush our teeth and rest easy.