Habito ‘The Climb’
The sixth instalment of the inimitably gory and garish "Hell or Habito" disruptive campaign for mortgage brokers Habito.
Agency: Uncommon Studio
Press: stashmedia.tv
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Director: Andy Baker
Creative Director: Lucia Davies
Production Company: Hornet
Producer: Dez Stavracos, Lucia Davies
Production Coordinator: Nico Benenati
Storyboard Artist: Stephanie Dere
Lead Character Designer: Serge Seidlitz
2D Prep: Ty Enos, Emma Janssan
Environment Designer: Ivan Aguirre, Andres Padilla, Kathleen Gleeson
Environment Assist: Emma Jansson, Andy Baker, Michael Luzzi, Nico Benenati, Dez Stavracos
Editor: Dylan Leslie
Edit Assist: Hyeseung Kim
Animation Director: Michael Luzzi
Animators: Sami Healy, Ty Enos, Krystal Downs, Casey McDonald, Meredith Nolan, Hazel Zheng, Andres Padilla, Emma Jansson
Compositor: Gilad Gamliel
The sixth in a series of breakthrough animated TV commercial spot for Habito mortgage brokers continues to outperform it's rival competitors driving traffic up by over 154% and during broadcast increasing submissions by 94%.
In the signature dramatised style, 'The Climb' depicts the hell that most first time buyers experience during the home-buying process: first finding the dream property and then the realisation that rival bidders, like a pack of wolves, are snapping at your heels and you're in a race against time to close that deal.
