Habito ‘Hands’ and ‘Vomit’
Breakthrough launch ad campaign for pioneering online mortgage broker, Habito, using dark humour to illustrate you don't have to go through hell to get a mortgage.
Agency: Uncommon Studio
Press: campaignlive.com
-
Director: Andy Baker
Production Company: Strange Beast
Illustrator: Serge Seidlitz
Background painter: Amanda Turnage
Producer: Matt Saxton
2D Animators: Joe Sparkes, Frankie Swan, Matt Lloyd, Campbell Hartley, Caitlin McCarthy, Jamie Hobbs, Ned Mackness
Compositor: Linus Kraemer
Music: Noisia
Sound Design: Wave
Inaugural TV commercial spots for Habito mortgage brokers. Breaking through the traditional mortgage market with a revolutionary disruptive campaign that juxtaposes the 'hellish' confusion, cost, time and stress generally associated with mortgage applications, with its 'heavenly' easier experience.
The first in a series of heavily dramatized, cartoon-horror spots that celebrate 'Hell or Habito' the campaign paved the way for the pioneering online mortgage broker, making it the best-known in the UK and tripling its customer base. In 'Hands' an army of hands mug our mortgage man for all's worth and in 'Vomit' a typical mortgage broker online seach yields an explosive sick of mortgage jargonfilled detritus. The broadcast commercials were teamed with a print and outdoor campaign by legendary Santa Cruz skateboard artist Jimbo Phillips.
