Coca-Cola ‘Real Magic’
Animated shorts and brand logo ident for Coca-Cola's Real Magic global campaign celebrating the Real Magic of connection.
Agency: Anyways Creative
Press: anyways.co
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Director: Andy Baker
Executive Producer: Lucia Davies
Production Company: Andy Baker Studio
Illustrators: Inkee Wang, Miguel Àngel Camprubi
Storyboard Artist: Ned Mackness, Andy Baker
Animators: Jac Clinch, Ned Mackness
Celebrating the "magical moments of connection that elevate everyday experiences", the outdoor and online shorts were created in collaboration with artist Inkee Wang and illustrator Miguel Angel Camprubi. Delivered in a range of formats and embracing the brand's recognisable logo, the shorts appeared worldwide.