CBBC ‘Summer Social 2018’
TV trailer for 'CBBC Summer Social' featuring the leading live acts from the British children's television channel's outdoor festival brought to life in 2D animated form.
Agency: BBC Creative
Press: bbc.co.uk
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Director: Andy Baker
Executive Producer: Lucia Davies
Production Company: Andy Baker Studio
Storyboard Artist: Andy Baker
Lead Designer: Pete Sharp, Andy Baker
Animators: Hozen Britto, Jamie Hobbs, Charlie Lane-Bush, Ned Mackness, Andy Baker
Compositor: Andy Baker
Sound Design: Father
Across three days CBBC, a British children's TV channel owned and operated by the BBC, hosted a brand new family festival CBBC Summer Social. Broadcast on national television the 30 second fully animated commercial featured uniquely designed character idents of each of the international performers, illustrated in the CBBC brand colour palette and then animated into a morphing 30 second spot.