Asics ‘One With The City’
Animated spot created with illustrator Andy Rementer as part of ASICS' 'One with the City' campaign celebrating the seasonal release of the new Gel-Kayano Trainer Evo Sneaker.
Agency: 180 Amsterdam
Press: stashmedia.tv
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Director: Andy Baker
Production Company: Hornet
Illustrator: Andy Rementer
Producer: Lisa Hill
Animators: Andy Baker, Tom Bunker, Joe Sparkes, David O'Neil
Sound design: Randall Macdonald @ Wave Library
Music title track: “I Look Good” (featuring Triniti)
Composer: Andrea Coclough
A re-interpretation of the original long distance running shoe from the early Nineties, the minimalistic design of ASICS' new Gel-Kayano Trainer Evo Sneaker was created for modern urban living; the inspiration behind the animated anthropomorphic cityscapes.
As part of ASICS' 'One with the City' campaign the film was released online, outdoor and in retail across city centers in Amsterdam, Milan, Madrid, London, Berlin, Moscow and Cape Town.
