Apple Music ‘Up Next: Class of 2017’
Global campaign for Apple Music celebrating the next generation of artists in collaboration with Andy Rementer.
Agency: Apple
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3D Animator: Joe May
Compositor: Andy Baker
Inspired by Andy Rementer’s ongoing limited edition artist sculpture series, the commercial for Apple Music features 2017’s most exciting emerging artists as ‘People Blocks’. Created in 3D to mimic stop motion, each character playfully animates under personal anecdotes from the line-up of artists: 6lack, Sigrid, Khalid, Mr Eazi, Billie Eilish, Daniel Caesar, Sabrina Claudio, Amy Shark.